Root Arcana

Author: Donna MacMillan

In my humble opinion, the number one issue a company should be paying attention to is customer, wording for a gift certificate, service. But it seems more and more that getting the sale is taking priority over making the customer happy. Below are several examples of poor service – how would your company handled each of these circumstances?I ordered file cabinets from Staples through their on-line store and was given a specific delivery date that their trucking company would deliver.  Read more...

Author: Wynn Wilder

Who are you selling too?

You have a great product, fantastic website, financial backing, and the undeniable urge to succeed. But, you are not making any money through your website. Why? The answer is you haven’t directed your product to the people who are looking to buy it. You have shoe stores that sell handbags and socks, but they specialize in shoes, and that is what you’ll see displayed up front.  Read more...