IN SELLING THE SIZZLE, DON’T FORGET THE STEAK
February 16th, 2010 No Comments »
Author: Bob McElwain
Picture a pink elephant dancing the two-step in a bright blue skirt. Got it? Are you sure? If not, reread this paragraph.
If you really have it, you won’t be able to forget it if asked to do so. Pictures in our minds are simply too powerful to be erased on command.
We Think In Pictures
If I ask you what you had for breakfast, you’ll bring up a memory of your plate, then tell me what you ate as you “watch” yourself doing so.