Restricting Your Clients Always Seals The Deal
November 11th, 2009 No Comments »
Author: Kurt Mortensen
Anytime someone feels their freedom to choose, think, or act is being restricted, they “experience psychological reactance and attempt to restore their freedom.” With this restriction on freedom we are driven to latch on to that thing which we fear will be restricted even more.
Instead of standing by and saying, “Okay, I’ll give that up,” we take the opposite approach. Suddenly, that restricted item is even more important to us.